Program

The TENTATIVE (Updated 9-4-14) 2014 We The People Convention general schedule is listed below:

Agenda
7:00 – 8:30 REGISTRATION
8:00 – 8:30 Opening Ceremony and Welcome Richard Viguerie
8:30 – 9:20 The State of Our Union Representative Jim Jordan
9:20 – 10:10 Turning Point: Reaching the Youth Vote Charlie Kirk
10:30 – 11:20 Taking the Conservative Message to Minorities Dr. Tim Johnson
11:20 – 12:00 Networking Break with Vendors
12:00 – 12:30 Lunch (Provided by We The People)
12:30 – 1:20 Speaking the Language of Liberty Bill Norton
1:40 – 2:30 Do You Hear What I Hear? Ron Ponder
2:30 – 3:20 Reforming Local Governance and Local Taxation Greg Lawson
3:40 – 4:30 Put Growth First Jack Boyle and Ted Stevenot

Announcing the Schedule for Candidate and Campaign Training (Updated 9-4-2014):

Time Room 1 (Candidate) Session Room 1 Key Points Room 2 (Campaign Manager/Staff) Session Room 2 Key Points
8:30 – 9:20 Are you Ready to Run? • What You Should Expect
• What the Public Expects of You
• Researching Yourself
Campaign Management and Structure • Staff and Volunteer Campaign Roles
• Recruiting and Mobilizing Volunteers
• Managing Staff and Volunteers
9:20 – 10:10 Picking the Race • How to File
• Choosing What to Run for
Strategic Research • Research the Candidate
• Researching the Opposition
• Researching the District
10:10 – 10:30 BREAK BREAK
10:30 – 11:20 Building a Campaign Organization • Setting Expectations
• Exercising Your Network
• Delegating Responsibilities
Campaign Strategy • Establishing Vote Goals
• Voter Contact Programs
• Voter ID and Targeting
11:20 – 12:00 Developing Your Message • Crafting a Message
• Tools to Develop a Message
• Keys to Staying on Message
Building Coalitions • Identifying Stakeholders
• Securing Stakeholders Support
• Neutralizing Opposition
12:00 – 1:20 Lunch and Keynote Speaker in Main Hall
1:20 – 1:40 BREAK BREAK
1:40 – 2:30 Developing a Finance Committee • How Finance Committee Works
• How to Build a Finance Committee
• Setting Finance Committee Goals
Public Relations and Earned Media • Understanding the Media
• What the Media Expects
• What to Expect of the Media
2:30 – 3:20 Person to Person Fundraising • The Art of the Ask
• Reasons Donors Give
• Reasons Donors Don’t Give
Social Media Training • Reaching Out to Online Voters
• Tools to use-Facebook and Twitter
• Digital Door-to-Door
3:20 – 3:30 BREAK BREAK
3:40 – 4:30 Crisis Management • Identifying a Crisis
• 6 Strategies to Win
Conservative Outreach Panel

The Conservative Outreach Panel at the 2012 Convention featuring (L-R) Deneen Borelli (FreedomWorks), Anita Moncrief (True the Vote), Brenda Mack (Ohio Black Republicans Association), David Spielman (FreedomWorks) and Zach Freeman (College Conservative)